December 2009

John Doerr on Leadership

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The internet as a tool to find and direct brainpower…

Another post about Zittrain. I’m working on a project related to this area:

This success story—combining impressive numbers with a good cause—is an example of a new phenomenon: using the Internet not just to aggregate and access computing power, but also to find and direct brainpower. Invoking the current mania around cloud computing, where things your computer used to do now happen online, a new class of companies are promoting cloud labor. “Get fast turnaround times for jobs computers can’t do,” says one site. “Spool up thousands of people without picking up the phone.” This new form of labor has begun to catch on in the post-financial-crisis world. It could create efficiencies and opportunities that economists hitherto could only dream of.

full article here:

http://www.newsweek.com/id/225629

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