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Business Week’s Most Influential Designers

Don Norman

So I’m a few months late on this issue from Business Week, but I’m glad I found it.  Here’s their top 27 most influential designers in the world.  There are some obvious picks like Apple’s Jonathan Ive (of iPhone, iPad, Macbook Pro fame) and Tim Brown, CEO of IDEO.  I was also pleased to see Jakob Nielsen, Don Norman, Bill Buxton, and Bill Moggridge make the list because I read their work and study them closely.

I would (with some obvious bias) add a few Stanford-related designers/design thinkers to the list as well: Cliff Nass, Terry Winograd, Doug Engelart, and David and Tom Kelley.

Here’s a link to the Business Week feature.

Adobe Releases CS5, Brewing War with Apple

While I haven’t played around with Adobe CS5 yet, the reviews and demos all make it look incredible.  Here’s a pretty good first look at CS5 from Wired’s webmonkey.  As evidenced by the many blog posts on the topic over the last few days, Apple has really created a mess for Adobe with the release of the iPad and OS 4 for the iPhone.  Apple is banning all apps that are built with cross-compilers like Adobe’s Packager for iPhone, and Apple is encouraging developers to make their sites “iPad ready” by removing Flash elements. Here‘s a heated response to Apple’s actions from Adobe’s platform evangelist.

Apple is on a bit of a tear in tightening its grip on developers.  The new Apple developer’s agreement also looks like it won’t allow third party analytics services–although we’ll have to see how this plays out.  Check out this post explaining some of the new stipulations in the agreement which may put analytics companies out of business (if interpreted a certain way).  It will be interesting to see how the new developer agreement shakes out and what will happen in the war between Adobe and Apple.

UPDATE: Interesting counter by John Gruber [via Techcrunch] on why Apple should not allow platforms to be built on top of native app store

Visual Representation of Fitts’s Law

I’m trying to write a little more on design and usability, so here’s a post on Fitts’s Law–one of the staples in HCI.  While Fitts’s law is generally accepted common sense, it’s nice to map it out which was done very well be Kevin Hale here.  If you don’t want to do all that reading, Fitts’s law essentially says that the time it takes to click on  a target is determined by the distance between the target and the cursor and the size of the target.

Here’s the formula if you want to get specific: MT = a + b log2(2A/W)

  • MT = time to complete the movement
  • a,b = parameters which vary with the situation (‘regression coefficients’)
  • A = distance of movement from start to target center
  • W = width of the target along the axis of movement (also equivalent to the degree of permissible error in movement target)

There are two main implications for this rule in design:

  • Put frequently clicked on targets in the corners of a screen (because your mouse stops when it reaches a corner).  An example is putting the Windows “start” button on the lower left hand corner of the desktop.

  • Make targets bigger so that they are easier to click on.  Also, Microsoft made larger tabs with its Vista release (especially noticeable in the Office Suite), which are easier to click on.

So there you go, one simple rule for good design!

Google Launches Its Apps Marketplace

While I should be studying for finals right now, I just had to write a quick post about the Google Apps Marketplace. As you might be able to tell from my last post, I’m getting more interested in the ecosystems behind application marketplaces (mobile or otherwise). I previously interned at salesforce.com working on their force.com platform, so I think Google’s foray into the B2B application market is particularly interesting.

What I like a lot is that Google has favorable terms for developers (they take only 20% revenue) and that it plays nice with apps that aren’t built on the Google App Engine. This means that far more companies will be able to get their products into the marketplace and reach Google’s 25 million Google Apps users. In turn, Google should benefit from having more apps in their ecosystem. Salesforce, by contrast, is not nearly as open as it requires applications to be built on the force.com platform. Additionally, in the earlier days of the force.com platform, applications could only be deployed within the salesforce ecosystem. It took a while until salesforce started allowing applications built with force.com to be deployed elsewhere.

Techcrunch hints that Google may release a more consumer facing marketplace in the future…could be pretty interesting. I plan to keep following the Google Apps Marketplace to see how it does.

The Mobile Application Market

I’ve been researching reports from a number of mobile analytics firms to better understand the different application marketplaces created by Apple, RIM, Google, Palm, etc…While it’s clear that Apple currently has the lead in a number of categories (total number of applications, monthly revenue, etc…) leadership will be shifting as this is a nascent market.

Notably, I’ve come across a number of projections that indicate Google will overtake Apple with its Android market. Gartner predicts that Android will capture 18% of the smartphone market by being on 76 million units sold (second only to Symbian OS which will have 39% marketshare and 203 million phones). Android’s marketplace may currently rake in far less monthly revenue now as compared to Apple ($5M to $200M respectively); however, Google should become the dominant platform with its less opaque review process, the backing of Google search, and Google’s up-and-coming consumer and enterprise products.  While estimates on the current number of applications on Android vary (Androlib has it around 30,000 currently), Techcrunch forecasts 50,000 apps on Android by Q2 2010.

Here’s the current landscape in terms of total number of applications:

source: http://www.rimarkable.com/rim-has-simply-got-to-do-better-when-it-comes-to-blackberry-applications

What’s amazing to me is that both Blackberry and Nokia phones have captured way more of the market than iPhones or Android phones, yet have so far failed to create a rich marketplace.  It seems that RIM is struggling in particular with its BlackBerry App World, in part because its developer tools are difficult to use.

I’ve been seeing a lot of projections about the worldwide app download market just skyrocketing in the next few years.  Techcrunch broke this story about how research2guidance forecasts that the market will grow from about $2B in 2009 to $15B in 2013 with the proliferation of smartphones entering the global market.

Because of the competition and the huge potential of the application marketplace, each platform wants to ensure high quality of the applications its marketplace.  Apple, for example, is trying to cut out “cookie-cutter” apps which are basically just glorified RSS feeds that don’t provide much value.

We’ll see how all of this plays out, but I think there is some opportunity in helping these companies enhance their marketplaces…

Power of Social Technology at Stanford GSB

Mike Maples on Producing “Thunder Lizards”


David Heinemeier Hansson

I sat in ETL today at Stanford and picked up some nice bullet points on building a software company from David Heinemeier Hansson, creator of Ruby on Rails and partner at 37Signals. I thought I’d jott them down here:

1. Don’t accept VC money.
I’ve heard this from a number of software/internet startup founders, but here is Hansson’s take on it. If your company is operating on your own dime, you will be much more motivated to find a revenue model and implement it much more quickly. Additionally, once you accept VC money, you broadcast a message that you will return 5-10x their investment, which can be a very tall order. It is much easier to create a smaller business (generating, say, $1-3million profit per year) and keep the profit (versus VC’s taking it) than it is to scale a huge company and have a smaller piece of the profit pie.   37Signals has not accepted VC money and remains a smaller company with more control.

2. Unlearn your MBA.  Perhaps most relevant to me as someone who is getting a master’s in Management Science and Engineering.  In school, we are focused on writing business plans, diagnosing the competitive landscape with Porter’s 5 forces, and using other frameworks to impress professors.  The customer does not care about your frameworks.  They care about a product which satisfies their needs.

3.Be profit-margin focused. Hannsson criticized Salesforce.com for having very low margins, citing them at 5.4% per account. Hansson called Salesforce a “stupid” company, which I personally disagree with, but he makes a decent point on the margins.  He said it doesn’t matter if you have lower market share (by product), as long as you have good margins.  He pointed to Apple having a relatively small marketshare with the iPhone but having huge margins…

4. You don’t have work an 80 hour week to be a successful entrepreneur. Working less forces you to prioritize your tasks and keeps you well rested to maximize your working potential.




Here’s a .mp3 file of the talk:

I had a talk with Tristan Walker of Foursquare a week ago, and I’ll post on that experience soon.

John Doerr on Leadership

The internet as a tool to find and direct brainpower…

Another post about Zittrain. I’m working on a project related to this area:

This success story—combining impressive numbers with a good cause—is an example of a new phenomenon: using the Internet not just to aggregate and access computing power, but also to find and direct brainpower. Invoking the current mania around cloud computing, where things your computer used to do now happen online, a new class of companies are promoting cloud labor. “Get fast turnaround times for jobs computers can’t do,” says one site. “Spool up thousands of people without picking up the phone.” This new form of labor has begun to catch on in the post-financial-crisis world. It could create efficiencies and opportunities that economists hitherto could only dream of.

full article here:

http://www.newsweek.com/id/225629

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